Building a Successful Personal Brand

Rohan De Pallant
August 2, 2019

Branding

Entrepreneurs should be authentic, complete their imperfections that make them more human and relatable.

Gary Vaynerchuk has solved the code of developing a personal brand. By turning his father’s liquor store into an ecommerce business, Vaynerchuk grew Wine Library’s revenues from $3 million to $60 million annually. Now the owner of VaynerMedia and Gallery Media Group, Vaynerchuk produces content on every available platform — bestselling books, podcasts, a YouTube channel and social media — believing that a brand is built in the court of public opinion.

That theory was tested earlier this year. Just a week after hosting real estate professionals at Agent2021 in Miami, Vaynerchuk created a firestorm when he seemingly criticized homeownership on the “Cannonball Mindset” podcast. He has since walked back his comments, but a controversial statement was enough to keep his name in the media.

Self-promotion like Vaynerchuk’s can help entrepreneurs build a personal brand that positively impacts their businesses. This can make raising money easier, hiring employees more successful and recruiting customers start earlier. If a startup lacks credibility because it’s so new to the market, a well-known, credible founder can open doors and close deals.

Building a personal brand through self-promotion is especially valuable in the early stages of company development. Business-to-business companies that are seeking niche customers can find a solid personal brand particularly helpful.

Read the 3 key elements for creating a successful brand here:
https://www.entrepreneur.com/article/333553

FREE Business & Marketing Courses

Why not change your life today?

See Courses

Introduction to social media monitoring

•

Branding

Social media monitoring helps businesses and individuals stay on top of their online reputation, identify trends, and engage with their audience.

Introduction to social media marketing

•

Strategy

Social media marketing involves creating and sharing content, engaging with customers, and building a community around your brand.

Finding, attracting & keeping new customers

•

Start-Ups

A well-designed customer acquisition process is crucial to streamline the process of attracting and converting new customers.

scalability and growing a small business

Scalability and the ability to grow your business

•

Start-Ups

Scalability is a key factor in the success of any business, and it's particularly important for startups that are just starting out. To scale effectively, startups need to focus on a few key areas.

Introduction to social media monitoring

•

Branding

Social media monitoring helps businesses and individuals stay on top of their online reputation, identify trends, and engage with their audience.

Introduction to social media marketing

•

Strategy

Social media marketing involves creating and sharing content, engaging with customers, and building a community around your brand.

Finding, attracting & keeping new customers

•

Start-Ups

A well-designed customer acquisition process is crucial to streamline the process of attracting and converting new customers.

Scalability and the ability to grow your business

•

Start-Ups

Scalability is a key factor in the success of any business, and it's particularly important for startups that are just starting out. To scale effectively, startups need to focus on a few key areas.

6 Ways to get a job promotion

•

Self Improvement

As employees work with their managers to develop their skills, they have a specific end in mind: promotion. Organizations are paying attention too and are looking for signs you’re ready for a promotion!

5 Ways To Gather Market intelligence

•

Branding

Market research is an important step in creating a strong brand. The purpose of market research is to gather information about your target audience, competitors, and the market as a whole.