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BEAUMONT

Business College

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Certificate II

Of Marketing

The Beaumont Certificate II of Marketing is one of the most comprehensive entry level courses globally. Ideally suited for early career development, business owners and consultants, and those new to study or wanting to find out more before undertaking a more advanced degree. 

Marketing Foundations gives you an introduction to core marketing concepts that underpin all marketing activity. Subsequent subjects develop your knowledge and skills and will build on these concepts. 

LESSON 1: Key Concepts In Marketing

LESSON 2: Developing Products

LESSON 3: Market Scanning & Analysis

LESSON 4: Placement & Logistics

LESSON 5: Introduction To Pricing Strategies

LESSON 6: Introduction To Sales Management

Customers can buy  services like a plumber, a lawyer, or a consultant, from service-based companies. Since services are different from products you can buy, and the ways companies promote them are also different. Learning about services marketing helps you make more money, get more leads, and make more people aware of your brand.

LESSON 1: Introduction To Services

LESSON 2: Service Blueprinting

LESSON 3: Service Environments

LESSON 4: Service Personnel

LESSON 5: Service Processes

LESSON 6: Service Performance & Measures

Understanding how consumers think and behave is critical for business success. In this subject we look at the complex world of psychological processes involved in consumer behavior, how to influence and measure them,  and how to best position our business in competitive markets.

LESSON 1: Introduction To Consumer Behavior

LESSON 2: Culture & Consumption

LESSON 3: Perception & Attitudes

LESSON 4: Motivation & Involvement

LESSON 5: Learning & Conditioning

LESSON 6: Segmentation, Targeting & Positioning

Integrated Marketing Communications (IMC) are the means by which our brand and products are communicated to the world. In this subject we cover the planning, delivery, and measurement for effective and coordinated IMC across all main traditional media.  

LESSON 1: Introduction To IMC

LESSON 2: IMC Planning & Management

LESSON 3: TV, Radio & Cinema Advertising

LESSON 4: Print & Outdoor Advertising

LESSON 5: Creative Strategies

LESSON 6: Marketing & Sales Promotions

Marketing Foundations gives you an introduction to core marketing concepts that underpin all marketing activity. Subsequent subjects develop your knowledge and skills and will build on these concepts. 

LESSON 1: Key Concepts In Marketing

LESSON 2: Developing Products

LESSON 3: Market Scanning & Analysis

LESSON 4: Placement & Logistics

LESSON 5: Introduction To Pricing Strategies

LESSON 6: Introduction To Sales Management

Customers can buy services like a plumber, a lawyer, or a consultant, from service-based companies. Since services are different from products you can buy, and the ways companies promote them are also different. Learning about services marketing helps you make more money, get more leads, and make more people aware of your brand.

LESSON 1: Introduction To Services

LESSON 2: Service Blueprinting

LESSON 3: Service Environments

LESSON 4: Service Personnel

LESSON 5: Service Processes

LESSON 6: Service Performance & Measures

Understanding how consumers think and behave is critical for business success. In this subject we look at the complex world of psychological processes involved in consumer behavior, how to influence and measure them,  and how to best position our business in competitive markets.

LESSON 1: Introduction To Consumer Behavior

LESSON 2: Culture & Consumption

LESSON 3: Perception & Attitudes

LESSON 4: Motivation & Involvement

LESSON 5: Learning & Conditioning

LESSON 6: Segmentation, Targeting & Positioning

Integrated Marketing Communications (IMC) are the means by which our brand and products are communicated to the world. In this subject we cover the planning, delivery, and measurement for effective and coordinated IMC across all main traditional media.  

LESSON 1: Introduction To IMC

LESSON 2: IMC Planning & Management

LESSON 3: TV, Radio & Cinema Advertising

LESSON 4: Print & Outdoor Advertising

LESSON 5: Creative Strategies

LESSON 6: Marketing & Sales Promotions

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On completion receive the Certificate IV of Marketing certificate, and be accredited to display the following distinction

John SMITH, Cert II (Marketing)
Mary SMITH, Cert II (Marketing)

On completion receive the Certificate II of Marketing certificate, and be accredited to display the following distinction

John SMITH, Cert II (Marketing)
Mary SMITH, Cert II (Marketing)

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FEES & ENROLLMENT
"The best marketing and business course I've done. I doubled my client base in less than a month. Thank you!"

full
scholarship

100 offered every week
$ 45
  • 1 Year Access
  • 4 Workbooks
  • Study Groups
  • Networking Group
  • Certification
  • Accreditation

part
scholarship

Unlimited Scholarships
$ 145
  • 1 Year Access
  • 4 Workbooks
  • Study Groups
  • Networking Group
  • Certification
  • Accreditation

standard
Enrollment

Start Immediately
$ 245
  • 1 Year Access
  • 4 Workbooks
  • Study Groups
  • Networking Group
  • Certification
  • Accreditation

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