Google includes photos to Hotel search

Rohan De Pallant
July 8, 2019

Technology

The channels advertised on Google Hotel Ads (among them the hotel’s direct channel) can now show, as well as their prices, photos of the different published rooms.

This new feature has arrived thanks to Room Booking Module or RBM, the newest feature that Google has added to its product, Google Hotel Ads.

What is Google looking for by launching Room Booking Module?

Undoubtedly, its intention is to continue presenting more information and options to the user in order to facilitate their decision-making process. Images are a fundamental element to choose one room over another, thus facilitating the sale of products of a higher quality and, consequently, a higher price.

Therefore, this is another step towards providing Hotel Ads with features normally associated to OTAs, which will make users go to them to choose a hotel. Google does not want to be yet another price-comparison site but rather the main searching, decision-making and even booking point.

Room Booking Module, linked and exclusive to Book on Google

In your current Google Hotel Ads campaigns (which Google calls Standard), you can choose whether you want to redirect the user to your website or to the Book on Google funnel so they can finish their booking there. It is your decision to activate it or not.

On the other hand, in campaigns which are part of Room Booking Module, all users will be redirected to Book on Google, without the possibility of redirecting them to your hotel’s website. We understand that this move by Google is to boost Book on Google and looks increasingly strategic.

FREE Business & Marketing Courses

Why not change your life today?

See Courses

Introduction to social media monitoring

•

Branding

Social media monitoring helps businesses and individuals stay on top of their online reputation, identify trends, and engage with their audience.

Introduction to social media marketing

•

Strategy

Social media marketing involves creating and sharing content, engaging with customers, and building a community around your brand.

Finding, attracting & keeping new customers

•

Start-Ups

A well-designed customer acquisition process is crucial to streamline the process of attracting and converting new customers.

scalability and growing a small business

Scalability and the ability to grow your business

•

Start-Ups

Scalability is a key factor in the success of any business, and it's particularly important for startups that are just starting out. To scale effectively, startups need to focus on a few key areas.

Introduction to social media monitoring

•

Branding

Social media monitoring helps businesses and individuals stay on top of their online reputation, identify trends, and engage with their audience.

Introduction to social media marketing

•

Strategy

Social media marketing involves creating and sharing content, engaging with customers, and building a community around your brand.

Finding, attracting & keeping new customers

•

Start-Ups

A well-designed customer acquisition process is crucial to streamline the process of attracting and converting new customers.

Scalability and the ability to grow your business

•

Start-Ups

Scalability is a key factor in the success of any business, and it's particularly important for startups that are just starting out. To scale effectively, startups need to focus on a few key areas.

6 Ways to get a job promotion

•

Self Improvement

As employees work with their managers to develop their skills, they have a specific end in mind: promotion. Organizations are paying attention too and are looking for signs you’re ready for a promotion!

5 Ways To Gather Market intelligence

•

Branding

Market research is an important step in creating a strong brand. The purpose of market research is to gather information about your target audience, competitors, and the market as a whole.