CERTIFICATE II OF MARKETING - Beaumont Business College

Certificate II

Of BUSINESS (Marketing)

The Beaumont Certificate II of Business (Marketing) is one of the most comprehensive entry level courses globally. Ideally suited for early career development, business owners and consultants, and those new to study or wanting to find out more before undertaking a more advanced degree.

MKTG1010: Introduction to Marketing

Marketing Foundations gives you an introduction to core marketing concepts that underpin all marketing activity. Subsequent subjects develop your knowledge and skills and will build on these concepts.

LESSON 1: Key Concepts In Marketing

LESSON 2: Developing Products

LESSON 3: Market Scanning & Analysis

LESSON 4: Placement & Logistics

LESSON 5: Introduction To Pricing Strategies

LESSON 6: Introduction To Sales Management

MKTG1020: Services Marketing

Services are different from physical products, and the ways companies promote them are also different. But even for companies that sell only physical goods, their service delivery can provide massive competitive advantage.

LESSON 1: Introduction To Services

LESSON 2: Service Blueprinting

LESSON 3: Service Environments

LESSON 4: Service Personnel

LESSON 5: Service Processes

LESSON 6: Service Performance & Measures

MKTG1030: Consumer Behaviour

Understanding how consumers think and behave is critical for business success. We look at the complex world of psychology involved in consumer behaviour, to influence and measure these mental processes, and how to best position our business in competitive markets.

LESSON 1: Introduction To Consumer Behaviour.

LESSON 2: Culture & Consumption

LESSON 3: Perception & Attitudes

LESSON 4: Motivation & Involvement

LESSON 5: Learning & Conditioning

LESSON 6: Segmentation, Targeting & Positioning

MKTG1040: Marketing Communications

Integrated Marketing Communications (IMC) are the means by which our brand and products are communicated to the world. In this subject we cover the planning, delivery, and measurement for effective and coordinated IMC across all main traditional media.

LESSON 1: Introduction To IMC

LESSON 2: IMC Planning & Management

LESSON 3: TV, Radio & Cinema Advertising

LESSON 4: Print & Outdoor Advertising

LESSON 5: Creative Strategies

LESSON 6: Marketing & Sales Promotions

Course by award winning academic
Dr Rohan De Pallant

On completion receive the Certificate II of Business (Marketing) certificate, and be accredited to display the following distinction

John SMITH, Cert II Bus (Marketing)
Mary SMITH, Cert II Bus (Marketing)

CERTIFICATE II

Of Business (Marketing)

The Beaumont Certificate II of Business Marketing is one of the most comprehensive entry level courses globally. Ideally suited for early career development, business owners and consultants, and those new to study or wanting to find out more before undertaking a more advanced degree.

Course by
Dr Rohan De Pallant