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CERTIFICATE III
Of Marketing
The Diploma of Marketing builds on the foundations gained in the Certificate IV. Students now develop skills & knowledge in Brand Management, New Product Development & Innovation, and an introduction to the all important field of market research.
Marketing Foundations gives you an introduction to core marketing concepts that underpin all marketing activity. Subsequent courses and modules will further develop your knowledge and skills and build on the concepts you learn in this first module.
LESSON 1: Key Concepts In Marketing
LESSON 2: Defining & Developing Products
LESSON 3: Market Scanning & Analysis
LESSON 4: Placement & Logistics
LESSON 5: Pricing Strategies
LESSON 6: Introduction To Sales Management
Few things are more complex than how people think and behave. Yet this is the lifeblood of all businesses. This subject introduces the complex world of psychological processes involved in consumer behavior, how to influence it, and how to measure it.
LESSON 1: Introduction To Consumer Behavior
LESSON 2: Consumer Perceptions & Attitudes
LESSON 3: Motivation, Involvement & Satisfaction
LESSON 4: Learning & Conditioning
LESSON 5: Culture & Consumption
LESSON 6: Segmentation, Targeting & Positioning
Services make up nearly 70% of all global employment and can include government services, legal, medical, construction, and design consulting services to name just a few. Services are different from physical products, and the ways companies promote them are also different. But even for companies that sell only physical goods, their service delivery can provide massive competitive advantage.
In MKTG1030 we will explore the many of the key considerations needed when developing and managing service based businesses.
LESSON 1: Introduction To Services
LESSON 2: Service Blueprinting
LESSON 3: Service Environments
LESSON 4: Service Personnel
LESSON 5: Service Processes
LESSON 6: Service Performance & Measures
Integrated Marketing Communications (IMC) are the means by which marketing strategies are delivered to markets. This course covers planning, delivery, and measurement for effective and coordinated IMC strategies. In this subject we cover strategic management considerations, and creative concepts for all major traditional (non digital) advertising media.
LESSON 1: Introduction To IMC
LESSON 2: IMC Planning & Management
LESSON 3: Market Scanning & Analysis
LESSON 4: TV, Radio & Cinema Advertising
LESSON 5: Print & Outdoor Advertising
LESSON 6: Marketing & Sales Promotions
Without reliable market intelligence and data every business decision we make is just a guess. No matter if you are managing a million dollar product launch, or your own small business, having access to reliable information, and generating important market insights is vital.
In MKTG2010 we will introduce you to the main methods of collecting data and how to interpret this information to make informed business decisions.
LESSON 1: Introduction To Market Research
LESSON 2: Secondary Sources of Information
LESSON 3: Primary Sources of Information
LESSON 4: In-Depth Interviews
LESSON 5: Focus Groups & Observation
LESSON 6: Survey Development & Implementation
In MKTG2020 we build on the foundations we learned in MKTG1010. Here we look more deeply into developing new to market products, and product innovation.
Drawing on the insights gained from our Boston Consulting Group (BCG) matrix this subject looks at the development and management of our product portfolios and lays the foundation for Brand Management (your next subject).
LESSON 1: Under Review
LESSON 2: Under Review
LESSON 3: Under Review
LESSON 4: Under Review
LESSON 5: Under Review
On completion receive the Diploma of Marketing certificate, and be accredited to display the following distinction
John SMITH, Diploma (Marketing)
Mary SMITH, Diploma (Marketing)
CERTIFICATE III
Of Marketing
The Diploma of Marketing builds on the foundations gained in the Certificate IV. Students now develop skills & knowledge in Brand Management, New Product Development & Innovation, and an introduction to the all important field of market research.
Marketing Foundations gives you an introduction to core marketing concepts that underpin all marketing activity. Subsequent courses and modules will further develop your knowledge and skills and build on the concepts you learn in this first module.
LESSON 1: Key Concepts In Marketing
LESSON 2: Defining & Developing Products
LESSON 3: Market Scanning & Analysis
LESSON 4: Placement & Logistics
LESSON 5: Pricing Strategies
LESSON 6: Introduction To Sales Management
Few things are more complex than how people think and behave. Yet this is the lifeblood of all businesses. This subject introduces the complex world of psychological processes involved in consumer behavior, how to influence it, and how to measure it.
LESSON 1: Introduction To Consumer Behavior
LESSON 2: Consumer Perceptions & Attitudes
LESSON 3: Motivation, Involvement & Satisfaction
LESSON 4: Learning & Conditioning
LESSON 5: Culture & Consumption
LESSON 6: Segmentation, Targeting & Positioning
Services make up nearly 70% of all global employment and can include government services, legal, medical, construction, and design consulting services to name just a few. Services are different from physical products, and the ways companies promote them are also different. But even for companies that sell only physical goods, their service delivery can provide massive competitive advantage.
In MKTG1030 we will explore the many of the key considerations needed when developing and managing service based businesses.
LESSON 1: Introduction To Services
LESSON 2: Service Blueprinting
LESSON 3: Service Environments
LESSON 4: Service Personnel
LESSON 5: Service Processes
LESSON 6: Service Performance & Measures
Integrated Marketing Communications (IMC) are the means by which marketing strategies are delivered to markets. This course covers planning, delivery, and measurement for effective and coordinated IMC strategies. In this subject we cover strategic management considerations, and creative concepts for all major traditional (non digital) advertising media.
LESSON 1: Introduction To IMC
LESSON 2: IMC Planning & Management
LESSON 3: Market Scanning & Analysis
LESSON 4: TV, Radio & Cinema Advertising
LESSON 5: Print & Outdoor Advertising
LESSON 6: Marketing & Sales Promotions
Without reliable market intelligence and data every business decision we make is just a guess. No matter if you are managing a million dollar product launch, or your own small business, having access to reliable information, and generating important market insights is vital.
In MKTG2010 we will introduce you to the main methods of collecting data and how to interpret this information to make informed business decisions.
LESSON 1: Introduction To Market Research
LESSON 2: Secondary Sources of Information
LESSON 3: Primary Sources of Information
LESSON 4: In-Depth Interviews
LESSON 5: Focus Groups & Observation
LESSON 6: Survey Development & Implementation
In MKTG2020 we build on the foundations we learned in MKTG1010. Here we look more deeply into developing new to market products, and product innovation.
Drawing on the insights gained from our Boston Consulting Group (BCG) matrix this subject looks at the development and management of our product portfolios and lays the foundation for Brand Management (your next subject).
LESSON 1: Under Review
LESSON 2: Under Review
LESSON 3: Under Review
LESSON 4: Under Review
LESSON 5: Under Review
PROFESSIONAL DEVELOPMENT
In this course students create the following business documentation for the industry & business of their choice.
Marketing
Plan
Advertising
Plan
Service
Blueprint
Research
Schedule
On completion receive the Diploma of Marketing certificate, and be accredited to display the following distinction
John SMITH, Diploma (Marketing)
Mary SMITH, Diploma (Marketing)
- 100 Scholarships offered weekly. Details below.
- Standard entry can enroll & start today
| FEES | |
| Full Scholarship | $90 |
| Half Scholarship | $240 |
| Standard Entry | $390 |
find out more
PROFESSIONAL DEVELOPMENT
As students progress they create the following professional business documentation for the industry and business & industry of their choice.
Marketing
Plan
Advertising
Plan
Service
Blueprint
Research
Schedule
FEES & ENROLLMENT
"The best marketing and business course I've done. I doubled my client base in less than a month. Thank you!"
COURSE FEES ($US)
- COURSE ACCESS: 12 Months (students may complete course sooner)
ENROLLMENTS CURRENTLY CLOSED
Subscribe for notification of next intake
| Lesson Fee | $0 |
| Administration Fee | $90 |
| TOTAL COST | $90 |
100 full scholarships are offered each week covering all lesson fees.
Administration fees only apply once the successful applicant enrolls in their course.
* Applications take approx 5 minutes.
* Successful applicants notified within 2 weeks.
- FEES INCLUDE:
- One year course access
- 6 x workbooks to keep
- Study & networking groups
- Student only resources
- Certification of Diploma
| Lesson Fee | $150 |
| Administration Fee | $90 |
| TOTAL COST | $240 |
Half scholarships cover 50% of lesson fees. Administration fees only apply once the successful applicant enrolls in their course.
Refer to the scholarship application page for eligibility criteria.
* Applications take approx 30 minutes.
* Successful applicants notified within 2 weeks.
- FEES INCLUDE:
- One year course access
- 6 x workbooks to keep
- Study & networking groups
- Student only resources
- Certification of Diploma
| Lesson Fee | $300 |
| Admin Fee | $90 |
| TOTAL COST | $390 |
You can enroll and start your studies immediately If you do not wish to apply for a scholarship.
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