Consumer Behaviour - Beaumont Business College

NAVIGATING YOUR COURSE

You're in complete control of when you study, and when you graduate. Watch the video to see how easy it is.

NAVIGATING YOUR COURSE

You're in complete control of when you study, and when you graduate. Watch the video to see how easy it is.

INTRODUCTION

TO Consumer Behaviour

Consumer Behaviour introduces the world of consumer psychology. We discover why people buy the things they do, why we recall certain products, but forget others, and what shapes and drives our perceptions, attitudes, and feelings.

Introduction to Consumer Behaviour
Culture & Consumption
Perceptions & Attitudes
Motivation & Involvement
Learning & Conditioning
Market Segmentation & Positioning

Course by award winning
Professor Dr Rohan De Pallant

$ 0

3 Months Access
Student Workbook
Study Groups
Certificate of Completion

FREE

On completion receive the Certificate of Attainment, and be accredited to display the following distinction:

John SMITH
Introduction To Consumer Behaviour

Study with a friend

It's a great idea to study with a friend or business partner, to help learn and workshop ideas together.

INTRODUCTION

TO CONSUMER BEHAVIOUR

MKTG1030 (Consumer Behaviour) introduces the fascinating world of consumer psychology.

We will be discovering why people buy (or don’t buy) the things they do, why we recall certain products, but forget others, and what shapes and drives our perceptions, attitudes, and feelings.

Intro to Consumer Behaviour
Culture & Consumption
Perceptions & Attitudes
Motivation & Involvement
Learning & Conditioning
Market Segmentation & Positioning

Study with a friend

Even though this course is free you'll be learning a lot.

It's a great idea to study with a friend, or your business partner, to help you learn and workshop ideas together.